The Press Kit is a tool that any entertainer will need in securing gigs, press or other opportunities for their career. The come in both hard copy and electronic forms known as the EPK. Having and keeping a press kit updated is essential to an effective, efficient marketing plan. There is no getting around this and it can not be skipped over. Press kits allow for talent buyers, pr people, show producers or whomever see what you are about, what your level of professionalism is, how often you tour, how many dates you play, how many show up at each show and how much experience you have. Having captured live video of you playing to an audience, multiple if possible is the most important part of the kit. Always include good and only good footage. The better, the more successful your press kit will be.
Biography – Form
- Performance Description
- Performer Background.
- Special Performances
- Notable Venues
General Information Sheet
A list of information that isn’t necessary to include but can be helpful. Contains things like places the artist has played by category (festivals, concert halls, clubs, radio and television shows) special workshops or projects and discography or videography. Keep current at least on a yearly basis.
This should include quotes or excerpts taken from articles, reviews interviews. Pick out the best and most illuminating.
Review, Interviews and Preview Articles
- Reviews track your history and development.
- Preview articles are often written by snatching whole paragraphs from your own bio or press release.
- Interviews – self explanatory
A sample press release is always a good thing to include. It makes the kit very useable and professional.
8 ½ by 11 flyer slick is a master sheet that includes a photo and name of the act. It provides a blank space for the promoter to add information about an upcoming performance date.
Logo – not a necessity but strongly recommended
A Cover Letter
The One Sheet
- Short Bio Paragraph
- Photo/CD Cover/Project Poster
- Logo/Name/CD Title/Show Title
- Related Critical Acclaim Quotes
- Specific Theme Information
- Contact Information
The Electronic Press Kit
All the previous mentioned items that can be emailed or downloaded from a website. It should also be able to be burned on to CD or put on a data stick and provides additional advantages to present video and audio in professional package.
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